Privacy Policy

2.1.A Identifiers: Full name, email address, and phone number.

2.1.B Account Credentials: Username and password.

2.1.C User Profile Details: Bio, photo, Spotify integration details, leaderboard position, school affiliation, graduation year, music preferences, top artists, bookmarked and ranked songs, journal entries, and demographic information.

2.1.D Communications: Correspondence between you and Herd, including via messaging features and customer support.

2.1.E User-Generated Content (UGC): Multimedia uploads, comments, reviews, likes, metadata (e.g., time, location, keywords), and other content or information you generate, transmit, or make available on the platform. Metadata includes information on how, when, where, and by whom a piece of content was collected and how that content has been formatted or edited.

2.1.F Marketing Preferences: Your opt-in status and interactions with promotional materials.

2.2.A Public Sources: Government databases, social platforms, or other public records.

2.2.B Private Data Providers: Commercial aggregators or social platforms.

2.2.C Affiliate Networks and Co-Marketing Partners: Event collaborators and promotional sponsors.

2.2.D Spotify Information: When you link your Spotify account, Herd accesses only the categories of Spotify Personal Data for which you have provided explicit consent through Spotify's authentication flow. We do not request or process additional Spotify data without your consent.

2.3.A Device & Technical Data: OS version, model, browser, IP address, screen size, RAM/CPU stats, device ID, mobile network, language, and general location.

2.3.B Usage & Interaction Data: Site navigation paths, page views, clickstream data, referring URLs, access time/duration, and email open rates.

2.3.C Location Data: Precise geolocation when you grant permission.

2.3.D Cookies: We do not currently use first-party cookies or tracking technologies to collect information for analytics, advertising, or personalization. However, certain third-party services integrated into the Service—such as Spotify SDKs or hosting infrastructure—may use cookies or similar technologies solely to support essential functionality, such as authentication or session stability. If we begin using cookies or similar technologies in the future for analytics, personalization, or other purposes, we will update our Cookie Notice and comply with all applicable legal requirements, including providing notice and obtaining consent where necessary. You can control or disable cookies and similar technologies through your browser or device settings. Most browsers allow you to block or delete cookies, and some mobile operating systems provide controls to limit tracking. Please note that disabling certain technologies may impact the functionality of the Service. If we introduce additional cookie-based features, we will also provide tools for managing your preferences.

3.1.A. Creating, authenticating, managing, and securing your user account and profile;

3.1.B. Remembering preferences, device identifiers, and user-selected settings across sessions;

3.1.C. Facilitating community engagement, social discovery features, and interactions between users;

3.1.D. Processing your content, rankings, journal inputs, and participation in interactive features;

3.1.E. Delivering technical and customer support, including handling support tickets and responding to inquiries.

3.2.A. Evaluating the performance, usage patterns, and reliability of our Services;

3.2.B. Conducting internal testing, debugging, product development, and UX research;

3.2.C. Generating insights and trend reports for internal benchmarking or lawful sharing with trusted partners;

3.2.D. Developing and refining algorithmic recommendations and personalization models

3.3.A. Send you direct marketing communications via email, SMS, or in-app messages with personalized recommendations, offers, or updates related to the Service;

3.3.B. Measure the effectiveness of our campaigns and promotional activities;

3.3.C. Deliver behavioral or interest-based advertisements on third-party websites or applications, using tracking technologies and cookie-based identifiers;

3.3.D. Facilitate referral programs, giveaways, or contests you voluntarily enter.

3.4.A. Enforce our Terms of Service, Privacy Policy, and other binding legal agreements or user conduct policies;

3.3.B. Detect, investigate, prevent, and mitigate security incidents, including unauthorized access, fraud, spam, abuse, or other unlawful activity;

3.4.C. Comply with applicable laws, lawful requests, subpoenas, court orders, or other legal obligations;

3.4.D. Establish, exercise, or defend against legal claims, including for audit, compliance, or litigation readiness purposes.

5.A. Affiliates and subsidiaries under common ownership.

5.B. Service providers assisting with operations, hosting, analytics, or advertising.

5.C. Third-party platforms (e.g., Spotify, Apple, Google) with whom you choose to link your account.

5.D. Professional advisors (e.g., auditors, attorneys, consultants) for business functions.

5.E. Regulatory authorities where required by law or legal process.

5.F. Successors in connection with mergers, acquisitions, financings, insolvency, or asset sales.

5.G. Other users of the Service when you publish content or interact publicly.

6.A. Access and Updating Information: You may view and edit your profile data through your account settings.

6.B. Communications Opt-Out: You can unsubscribe from marketing communications at any time via the unsubscribe link in our emails or by replying “STOP” to SMS communications.

6.C. Device and Cookie Preferences: You may disable geolocation or adjust cookie preferences through device/browser settings. For more details, see our Cookie Notice.

6.D. Declining to Provide Information: You are always permitted to decline to provide information; however, we may not be able to provide services if you exercise that right.

6.E. Account Deletion: You may request account or data deletion via email. Note that deletion may affect service functionality and is irreversible. Additionally, some data (e.g. legal records or anonymized logs and content) may still be retained where required by law or platform policy.

8.1. Spotify AB is a third-party beneficiary of this Privacy Policy and is entitled to enforce provisions related to Spotify Personal Data and Spotify Content directly against users of the Services.

8.2. Spotify Content is displayed only within the Services and in accordance with Spotify’s Branding Guidelines and Developer Terms.

Email: legal@herdmusicapp.com

Mailing Address: 15266 Friends St. Los Angeles, CA, 90272